Stereotype-Breaking Mother's Day and Father's Day Cards
Hi everyone! When picking out Mother’s Day and Father’s Day cards this year, Ian and I realized that nearly every card is a stereotype of archaic gender norms and parenting roles.
Mother’s Day cards are pink and flowery, depicting mom doing household chores and thanking her for “doing everything around here.” They rarely show mom coming home from work or making stereotypically “male” contributions to the family.
Father’s Day cards, on the other hand, show dad watching football, grilling, and drinking beer. They joke that he doesn’t do anything for the family—that all falls to mom. I haven’t seen any cards that show dads hugging their kids, expressing real emotion, or helping out around the house (cooking, cleaning, etc).
We decided that there’s a need for Mother’s Day and Father’s Day cards for 2018, that show parents breaking traditional parenting roles and harmful stereotypes. I’m lucky enough to have had parents who break these norms—my mom worked hard to support our family financially and was just as handy with a hammer as with a vacuum, while my dad couldn’t be more loving, affectionate, and helpful around the house.
Check out our Kickstarter campaign and please consider donating! And please share!
For a $15 donation, we’ll send you one progressive Mother’s Day to Father’s Day card (your choice!) in time to give to your parents or your spouse/co-parent in time for next spring’s holidays. For $25, we’ll send both a Mother’s Day and Father’s Day card!
We’re currently working with designers and manufacturers to make this happen and are so excited! Thank you for your support!!